Sponsorship Opportunities

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Become a hero of rockhampton's events

Rockhampton Regional Council’s major events are the heartbeat of our community, drawing record-breaking crowds and fostering a vibrant sense of connection and pride. These flagship events not only spotlight our Region’s unique culture and dynamic experiences but also deliver a significant economic boost by filling local accommodations, energising businesses, and showcasing Rockhampton as an exceptional place to live, visit, and invest. Signature events like Rockynats enhance visit-ability and provide our Region with serious cultural credentials, positioning Rockhampton as a dynamic destination for both residents and visitors.

Partner with Rockhampton Regional Council and be part of delivering iconic, high-calibre events that captivate audiences and drive real results. Our events attract over 150,000 attendees annually, generating more than $20 million in gross economic impact for the community and achieving an incredible 14.5 million in social media engagement. By sponsoring our events, your business can share in this success, connect with engaged audiences, and align with the vibrant energy that defines our community. Let’s make an impact together!

 

Sponsorship OpportunitY

Rockynats 05 | 4-6 April 2025

Tyres will burn, street drags will take over the city, and drifting champs will send it sideways at the greatest horsepower party in Rockhampton for Rockynats 05, Easter school holidays 2025. Rockynats is going to burn some serious rubber in a full guts celebration of everything street machine but with  all the fun family festival feels. 

Can you get a better backdrop for ripping some skids than Rocky’s iconic heritage drag strip along Quay Street? After the enormous success of Rockynats 01-04, we are excited to continue the growth of the festival through additional partnerships and increase the exposure of the Region.

Are you ready to rev things up for your business by aligning with Rockynats? With a number of sponsor packages available let's discuss how your brand and Rockynats can work together! 

2025 Sponsorship Prospectus

2024 Event Snapshot

Attendances: 57,274

Visitor Nights: 46,066

Economic Impact: $9.6M Gross Economic Stimulus

Website pageviews: 450,000

Google Search Impressions: 258,000

Net Promotor Score: +74NPS

Key Audiences: Male, 25-54 years, car enthusiasts, high disposal income, 60% travel for the event, highly engaged brand leaders, members of clubs and social groups

 

Contact us

Reach out to our Sponsorship Officer at rockynats@rrc.qld.gov.au or call 0438 452 071 to discuss unique ways we can collaborate on Rockynats.